I’m mainly interested in these data points:
- How many page views/visitors I get over time.
- Which posts are the most popular.
- Where visitors come from, i.e. referring sites.
- In which countries my site is most popular.
I’m proud that this site generally doesn’t make any requests to third-party servers that would allow web companies to track you. I self-host analytics and web fonts, and I try not to use the official snippets to embed tweets etc. Occasional embeds of YouTube videos are the (rare) exception.
Let’s try to keep the web open!
How to opt out of analytics tracking
My Matomo instance is set up to respect your browser’s Do Not Track header, so the easiest way to opt out of being tracked is to enable this setting in your browser’s preferences.
Moreover, Matomo is a popular analytics package, so I’m sure almost every ad/tracker blocker blocks it by default. And you really shouldn’t be browsing the web without a blocker!